Kim Lifton is president of Wow Writing Workshop, LLC, a company dedicated to helping college-bound students tell their stories in their own words and their own voices so their admissions essays stand out from the crowd.

During the fall of 2012, Wow moved the business from the classroom setting to online (where the students are) with Wow Online - College Essay, the first self-guided online tutorial for college application essay writing. 

Before co-founding Wow, Lifton was a successful journalist, communications consultant and ghost writer. She reported and wrote about business, politics, education and crime. She worked with regional, national and international publications, as well as executives, corporations and nonprofits. 

She is naturally inquisitive (some say nosey), loves to write and  believes everyone can write; many just haven't been taught a process to do so.

Lifton, a graduate of Michigan State University's journalism school, holds many titles, including writer, teacher, mom, wife, daughter, twin, sister, mental health advocate and James Taylor groupie.

She lives in Huntington Woods, MI, with her husband, Kevin Shea, daughter, Sarah, and rescue dog, Spike. She also has a step-daughter, Caitlin.