The city's marquee serves as a backdrop for the ad that has begun airing on television.
A Quicken Loans commercial shot earlier this fall in Berkley that shows off the city's marquee has begun airing on television. The Quicken Loans ad shows a happy customer swinging around a pole in front of the landmark sign. Twelve Mile Road at Robina was closed for filming Sept. 22. The Quicken Loans commercial promotes the Detroit-based company's Skip-A-Year Mortgage Sweepstakes, in which the winner will get a break on their mortgage payments. [Have you seen the commercial? Leave a comment!] Quicken had to acquire permits from the Road Commission for Oakland County, as well as the city, because 12 Mile is a county road, Assistant to the City Manager Darchelle Strickland Love said. The mortgage company also had to notify the Suburban …
Twelve Mile Road at Robina will close from 6 a.m. to noon for the filming of a Quicken Loans commercial and customers will participate in the making of an ad for Berkley Eyewear later Saturday.
It's time for Berkley's close-up: Two commercials will be filmed this weekend in the city, including one that will close a portion of 12 Mile Road on Saturday morning. Detour signs will be posted during the Quicken Loans shoot that will shut 12 Mile at Robina near the Berkley marquee from 6 a.m. to noon, Berkley Public Safety Deputy Director Robert North said. And, between noon and 4 p.m. Saturday, former customers are invited to participate in the creation of an ad for Berkley Eyewear at the shop's Coolidge Highway location. The Quicken Loans commercial will promote the Detroit-based company's Skip A Year Sweepstakes, in which the winner will get a break on their mortgage payments, Assistant to the City Manager Darchelle Strickland Love …
42.49766
-83.18372
Berkley Eyewear
2782 Coolidge Hwy, Berkley, MI
/articles/berkley-to-get-its-15-minutes-of-fame
1787454
/locations/8667753
42.4741
-83.2034
12 Mile Road and Robina, Berkley, MI
/articles/berkley-to-get-its-15-minutes-of-fame
/locations/8667754
City's role has been small so far, but business owners are hopeful for the future.
Berkley's share of Michigan's recent film industry boom has been modest, but the city and business owners are optimistic about the future. The Michigan Film Office estimates production companies spent more than $300 million in the state during 2010, but Berkley played a “relatively small” role, said Theresa Kolly, assistant to the city manager. A music video, scenes for a Lifetime movie – Secrets In The Walls – and a commercial for an alternative energy product were shot in Berkley during the past year, Kolly said. “Our exposure has been little bit less than the surrounding communities,” she said. “Specifically, in Berkley, there hasn’t been a real financial effect at this point.” Berkley's downtown – with its nice store fronts and …
42.503121
-83.188979
Twice Around Antiques
2966 12 Mile Rd, Berkley, MI
/articles/berkley-nibbles-at-film-industry-pie
707477
/locations/8667768
42.503106
-83.189535
Armadillo Printwear
3015 12 Mile Rd, Berkley, MI
/articles/berkley-nibbles-at-film-industry-pie
707567
/locations/8667769
42.50291
-83.200609
Copilot Printing
3990 12 Mile Rd, Berkley, MI
/articles/berkley-nibbles-at-film-industry-pie
707749
/locations/8667770
