Berkley Business Plays Cupid to People Who Could Use Valentine's Day Love

Catching Fireflies, a whimsical gift gallery in Berkley, will be sending anonymous care packages in February to one hundred nominated recipients who could use a surprise smile.

Sending little presents to friends and family for Valentine’s Day has long been a tradition for gift gallery owner, April McCrumb. This year she is expanding her cupid arrow radius to include deserving people across Michigan.  McCrumb is looking for nominees who had a hard holiday season, have health problems, lost someone special or just struggle to smile.  

“We believe in warming up the cold gray days of February with unexpected pretty packages on door steps”, McCrumb said.

Nominating someone for a cupid care package is as easy as sending an email to service@catchingfireflies.com with the subject line title: CUPID CALL. Include the nominee’s full name, age, mailing address and short paragraph why they need a cupid call. McCrumb wants to tailor the gift to individual tastes as much as possible, so write a bit about the person and the kinds of gifts they might enjoy. Nominators must include their full name and relationship to the nominee as well. 

The package contents will vary depending on the age and preferences of the recipients but all the items will be selected from Catching Fireflies.  

McCrumb is excited to have the opportunity to brighten the days of people who could use it the most in nearby communities.  

“Never underestimate the power of  kindness,” states McCrumb “for little acts of thoughtfulness often make the biggest difference.”