Will You Buy Starbucks' New Reusable Cups?

The coffee company started offering the $1 cups on Thursday.

This week, Starbucks started offering their caffeinated customers a more eco-friendly way to enjoy their coffee

According to the Detroit Free Press, the coffee giant will begin selling reusable cups on Jan. 3 in an attempt to reduce the waste created by customers purchasing millions of beverages — and then throwing their cups away — every day. The cups will retail for $1 and fill up to a grande size for a cup of joe.

Each refill in a reusable cup — be it one of the new tumblers or another Starbucks mug — earns the user a dime off their purchase.

The cups have already debuted on the west coast, but will hit all Starbucks location in the U.S. and Canada — including the Birmingham location on South Old Woodward — on Thursday.

"We see real excitement about these cups," Starbucks' Jim Hanna told the Free Press. "People think they’re cool."

Both Starbucks and the Michigan coffee chain, already offer a discount to customers who come in for a coffee refill with their reusable travel mug. However, those type of drink containers can cost $10 or more. Hanna said he believes the low price of Starbucks' new cup will drive use.

Will you buy one of Starbucks' new reusable cups? Tell us in the comments!

Lynn Vander Meer January 03, 2013 at 06:31 PM
I already have a cabinetfull of Einstein Bros and Dunkin Donut reusable cups. If I am not carrying it with me, I can't refill it. I don't always know when I am going to stop for a $5 cup of coffee.
Margaret Betts January 03, 2013 at 10:48 PM
Being of the 'old school', I doubt I'll ever be stopping for a $5 cup of coffee.............
Joe M January 04, 2013 at 12:50 AM
Actually a Starbucks coffee is no where near $5.00 unless you were to order a specialty coffee. If you're 'old school', a grande cup of 'old school' coffee is only around 2.00 w/tax here in DC and generally cheaper than Dunkin Donuts or the bagel places around town.


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