Participants in the annual Woodward Dream Cruise slogan contest at in Ferndale have until noon Wednesday to submit their best snarky saying about the classic car parade for a chance to see their words on the venue's marquee and win a ticket prize pack.
The contest is intended to give residents and business owners along the route a way to voice their frustrations with the Saturday event that is expected to attract 1.5 million visitors to a 16-mile stretch of Woodward Avenue including Ferndale, Royal Oak, Huntington Woods, Berkley, Birmingham and Bloomfield Hills.
Magic Bag owner Jeremy Haberman said that, over the years, the venue has tried a variety of ways to capitalize on the event – including booking Bo Diddley; renting out the space; and offering free movies, rockabilly shows and Beatles tribute concerts – without success.
"We realize that many residents and business owners located near the Dream Cruise are forced to flee the area, so the Magic Bag slogan contest has become a chance for them to have their voices heard," the press release says. "After many years of failing to make the best of a bad situation ... the Magic Bag decided to go in a different direction and have a little fun with it."
According to the press release, winning slogans from the past eight years have included:
- “Redneck Traffic Jam”
- “Now filming: Teeth Gone Wild”
- “Deliverance On Wheels”
- “Well, You Can’t Hang Out At Wal-Mart All The Time”
- “For Sale – The General Lee”
- “Make Love, Not Traffic”
- “Gnats, Boils, Locusts … Dream Cruise: Exodus 8:15”
- “Auditions For Before And After Soap Commercial”
Last year's contest had more than 600 submissions Magic Bag publicist Willy Wilson said.
The contest is open to everyone; entries can be submitted via The Magic Bag’s Facebook page, Twitter account or by email at email@example.com. The winning slogan will be posted on the marquee Friday and stay up through the weekend.