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Slogan Contest Lets Woodward Neighbors Blow Off Dream Cruise Steam

The Magic Bag in Ferndale will accept submissions until noon Wednesday; the winner will receive a ticket prize pack and see their message on the venue's marquee this weekend.

Participants in the annual Woodward Dream Cruise slogan contest at in Ferndale have until noon Wednesday to submit their best snarky saying about the classic car parade for a chance to see their words on the venue's marquee and win a ticket prize pack.

The contest is intended to give residents and business owners along the route a way to voice their frustrations with the Saturday event that is expected to attract 1.5 million visitors to a 16-mile stretch of Woodward Avenue including Ferndale, Royal Oak, Huntington Woods, Berkley, Birmingham and Bloomfield Hills.

Magic Bag owner Jeremy Haberman said that, over the years, the venue has tried a variety of ways to capitalize on the event – including booking Bo Diddley; renting out the space; and offering free movies, rockabilly shows and Beatles tribute concerts – without success.

"We realize that many residents and business owners located near the Dream Cruise are forced to flee the area, so the Magic Bag slogan contest has become a chance for them to have their voices heard," the press release says. "After many years of failing to make the best of a bad situation ... the Magic Bag decided to go in a different direction and have a little fun with it."

According to the press release, winning slogans from the past eight years have included:    

  • “Redneck Traffic Jam”
  • “Now filming: Teeth Gone Wild”
  • “Deliverance On Wheels”
  • “Well, You Can’t Hang Out At Wal-Mart All The Time”
  • “For Sale – The General Lee”
  • “Make Love, Not Traffic”
  • “Gnats, Boils, Locusts … Dream Cruise: Exodus 8:15”
  • “Auditions For Before And After Soap Commercial”

Last year's contest had more than 600 submissions Magic Bag publicist Willy Wilson said.

The contest is open to everyone; entries can be submitted via The Magic Bag’s Facebook page, Twitter account or by email at info@themagicbag.com. The winning slogan will be posted on the marquee Friday and stay up through the weekend.

Easydude August 14, 2012 at 09:49 PM
A suggestion, lets move the Dream Cruise to Mid Town. Cars can cruise from West Grand to Jefferson and back. The DIA would generate additional funding and the City of Detroit can pay the clean bill.
grams2 August 14, 2012 at 10:30 PM
Its just once a year folks. We need something exciting. World wide now thats exciting.
Laura Leidlein August 15, 2012 at 12:40 AM
Seriously I don't get why people get so bent out of shape for this one event? I live 5 houses off Woodward, the noise and traffic doesn't bother me. I don't really have an interest in cars but I still think its fun. Is it really such a bad thing to have more money coming into our local bars and businesses via new vistors? What about the other events that essentially shut down Ferndale? I don't hear people complaining about DIY or Pride Fest or other huge events. If you don't want to live in a city with so many fun, interesting, and diverse events, don't live in Ferndale.
Patience August 15, 2012 at 02:06 AM
Woodward dream cruise - the 27 mile long parking lot. As for those who say why hate it? Try working the weekend at the zoo and then tell me how wonderful it is. It will take me an hour if not longer to get there. The crowds are horrible and people are drunk in some areas, acting like idiots in other area and don't understand the word excuse me when you try to get past them on the sidewalk. It is one big parking lot with alcohol and rude people the only nice thing about it is once in a while I see a cool unique car that isn't a bel air or corvet or mustang.
rolfsy August 15, 2012 at 11:00 AM
Yeah, Ferndaliens get off easy for this event. The cities from 696 to 15 Mile really take the brunt. Never really liked it until I moved here. It's mellower, not really gridlocked, and you can sit in the medians (mmm.. deep inhale . . . ). I understand why our mom and pops hate it, because unlike DIY and Pride, it apparantly has no spin-off effect for their weekend biz (or worse). But, to me it's just part of living on the most vibrant street in SE Michigan. And sitting in cars is not only 'what we do' as Mr. Mathers would say, it's our gift to the world for better and worse. The cruise is a Fellinesque meditation on our basic character. I'll try to console our locals by hoisting few at the Emory this staurday.
Leslie Ellis August 15, 2012 at 12:58 PM
Rolfsy, just to clarify: Spectators are not allowed in the medians, which are reserved for emergency vehicles.
rolfsy August 15, 2012 at 04:17 PM
Hmm, might be a new thing. Ferndale was always the exception in previous years. Check out the subtitle in this article from the previous Ferndale Patch editor. http://ferndale.patch.com/articles/meet-the-cruisers-you-cant-go-wrong-for-a-dollar or the photo in this one: http://ferndale.patch.com/articles/26-locals-weigh-in-on-the-woodward-dream-cruise Would really change the flavor if they changed their minds about this.
Patience August 15, 2012 at 04:31 PM
Actually Leslie it really depends on the community. In Ferndale you are allowed to while Royal Oak you are not.
Linda Baker August 15, 2012 at 06:31 PM
people in downtown RO and Ferndale get drunk and act like idiots regularly Patience, drinkers are fined when the police catch them and I've been there every year and could count on one hand the number of drunks I've encountered. Alternate routes are easy to find if you don't mind going a mile or so out of your way, busses still run on Woodward and stop at regular stops - use a little imagination and give yourself an extra half hour or so, everything will be fine. This event is known worldwide for its safety and the City of RO has had its procedures studied and copied because of the safety of the event - Woodward gets shut down and people go home with smiles on their faces or they wouldn't be there!
Sid Vektor August 16, 2012 at 01:39 AM
I vote for none of the above-suggested slogans. Instead, post the following on the marquee: "Dream Cruise: thank you for brining this special event to the city of Ferndale. We love you!" I think that would communicate good will for this event, which is not what the MBT is doing by running this contest of intolerance.
Mark Houston August 16, 2012 at 01:53 AM
I got one for the Magic Bags sign board "Jeremy Haberman still whining after all these years"....
Leslie Ellis August 16, 2012 at 07:12 PM
I stand corrected! The exception to the rule is Ferndale due to its narrow sidewalks, the city's Special Events Director Michael Lary wrote in an e-mail to Patch. "No tents or other obstructions (are) allowed," he wrote. "Only chairs and blankets."
Ronald Wolf August 16, 2012 at 10:07 PM
Want to attract people to Woodward Avenue, lower the price of gas to what is was in 1962 for one day. Just one day, long before we had problems with Iran, Syria, Egypt. Pakistan and Afghanistan.

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